There are many ways that private label manufacturers can differentiate themselves from other companies offering similar services. Here, top suppliers offer some advice:
“Manufacturers should offer a variety of services to support their clients in their business, and move away from being just a manufacturer. A manufacturer should not only know the products, but the marketplace, product trends and customer purchasing patterns.”
— Brianne Vaskovardzic, director of marketing, Private Label Nutraceuticals
“We differentiate ourselves by offering a high level of customer service, innovative product development, flexible batch sizes, timely product deliveries, and of course, the highest level of quality.”
— Navin Advani, director, ADH Health Products, Inc.
“Many manufacturers get their raw materials from the same source, but there is still a lot of differentiation. It boils down to how flexible you are, what extra services you offer, your lead times, and most of all your commitment to customer service and satisfaction.”
— Peter Sokoloski, private label manager, NOW Foods
“Relationships and respect are important values for our team. We focus on quality because we want to respect both our clients and ourselves. We want our clients to respect us—and themselves—for having engaged in a relationship with us. Speed and price are important but they can always be temporarily exceeded. Relationships and respect are the fundamental difference.”
— Kenn Israel, vice president of marketing, Robinson Pharma, Inc.