Do branded ingredients really dominate in the enzyme market? Suppliers participating in the NIE magazine story weighed in:

“Branded ingredients do carry clout in the enzyme/digestive supplement market, as most consumers are looking to brands that they can trust to provide the most effective enzyme product. They are looking for products that function as specified.”
-Bret Wyant, Vice President of Sales, American Laboratories, Inc. (Omaha, NE)

“Dominate may be a strong word, but we at Deerland Enzymes recognize the value in offering the latest product innovations in the form of branded products such as ThioZyme and ProHydrolase.”
-Scott Ravech, CEO, Deerland Enzymes, Inc. (Kennesaw, GA)

“With enzyme blends, whether digestive or systemic blends, branded products significantly dominate. For single enzyme products, like bromelain or papain, people tend to buy the least expensive product.”
-Mike Smith, Vice President, Specialty Enzymes and Biotechnologies (Chino, CA)

“Generic enzymes are common, but branded enzymes like Triarco’s patented Aminogen® and Carbogen® offer advantages that increase a product’s value, for manufacturers and consumers alike. Our enzymes are backed by safety and pre-clinical trials as well as published clinical studies that show specific results and benefits; these cannot be extrapolated and applied to generic enzymes.”
-Rodger Rohde Jr., President, Triarco Industries, Inc. (Wayne, NJ)